A New York apartment building had an electrification project requiring heat pumps for each individual apartment. Each unit would have their own heating and cooling, which is very unique in New York. VRF Solutions, the contractor on the job, chose Slimduct RD to protect the lineset on the rooftop as a durable and cost effective solution due to its easy installation. Tom Esposito from VRF Solutions also talks about Slimduct PD, a commercial PVC lineset cover solution. VRF Solutions plans to use Slimduct RD and PD on all their commercial projects moving forward.
New York Electrification Case Study
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Karina Aharonian
Marketing & Product Manager
With over 20 years of marketing and product management experience across North and South America, Karina joined Inaba Denko America in 2020 as the company’s first U.S. marketing professional. She played a key role in building the brand’s marketing foundation, from developing brand strategy and content creation to product growth and distribution support throughout the U.S. and Canada.
Karina leads the company’s marketing and product initiatives, collaborating closely with distributors, contractors, and sales teams to ensure Inaba Denko’s brand consistency and real-world relevance. She’s frequently on the road visiting residential and commercial job sites, gaining firsthand insight into HVAC installation practices and gathering valuable feedback from industry professionals.
Passionate about connection learning, and field-driven innovation, Karina takes pride in bridging communication between the field and the brand, helping develop marketing tools and product support and technical resources that truly reflect the needs of HVAC professionals.
